A great design piece can become ugly at the cutter 
Friday, June 30, 2006, 02:48 PM - Page Layout

Designing a job for print that will cut correctly at the cutter is very important because an excellent design piece that's cut wrong will be rejected by the customer. The most important part of designing is knowing the final cut size of the job and determining whether there's bleeds on the page or not. Bleeds are extra space of art work that extends off the edge of the trim area of a page. We recommend that our customers give us 1/8 inch of extra bleeds on jobs that have art work extending off the edge of the trim area. The graphics above are a good example of a business card with bleeds included by the designer (top left) and the same business card not having any bleeds (top right).

For the sake of this demonstration, let's use the business card on the top left of this page as reference. The top left busines card is a good example of a job submitted with bleeds. The standard size of a business card is 2 by 3 and a half (2x3.5). Let's do a quick tutorial on creating bleeds by using the top left business card as an example.

STEP 1: Make the page size of your file 2 inches high and 3.5 wide. The orientation of your page should be horizontal because this card is a horizontal card.

STEP 2: Draw a square box that has 1/8 of extra space on all 4 sides and center the square so that the center point of the square and the center of your page are at the same location. The size of your square should be larger than your page size ( your square size should be 2.25" X 3.75" ).

STEP 3: Once your square is centered correctly with your page size, the size of the square is your bleed size. The card in this case will be cut 1/8 inch smaller on all sides and the final cut size will be 2 by 3 and a half inches.

The background image of the business card above was created in Adobe Photoshop and the height and width of the image is: 2.25 X 3.75.

STEP 4: If the width and heigth of your image with bleeds is the same size as the square you drew, you should be able to center it with the square you've created and they both should line up correctly.

In the example above, I used Adobe Indesign, Photoshop and Illustrator. What I did was I drew a box that was 2.25 by 3.75 in Adobe Indesign and centered it with my page size ( 2 by 3.5 ). I imported the backgound graphic with crop marks and type into the box I created in Indesign. I then selected the graphic inside of the box I drew, press and held the command and shift key on my keyboard and then press the letter "e" to center the graphic automatically inside of the box I drew. I've already type set the text and created the cropmarks with the background graphic in Adobe Illustrator and saved the file as an EPS. The crop marks you see on the the top left example about were created in Illustrator by making a box 2 by 3.5 inches, centering the center point of the box with the back ground graphic and converting the box into crop marks using Illustrators crop mark filter. Keep in mind that I turned off the fill and strokes for the 2 by 3.5 inch box before I converted it into crop marks.

We recomend crop marks to be created automatically and not manually. The are options in most layout programs to automatically creat crop marks. The amount of inches the crop marks should offset from the bleed should be larger than 1/8 (.125) inches. We use .125.
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All That Glitters Isn't Gold (Ink That Is) 
Friday, June 30, 2006, 02:15 PM - Color Related
One of the questions most asked by customers, is for a recommendation for a gold ink build. While there is now substitution for the real thing. We have through some experimentation, found a build that works pretty well. I would not recommend this for heavy coverage solids, floods, or reverses (if you wand a large gold solid, I would recommend shelling out the money for a 5th color PMS). But if you want some headline text, an icon, or a starburst, etc. to look like gold ink, this build does a good job. In fact after applying an aqueous for scuff resistance; I can hardly tell the difference, in areas of light coverage, between the cmyk and the real thing. Here it is. C-35, M-45, Y-100, K-0 This is closest to PMS 873 on coated paper.
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Knocking Out Overprint Issues 
Friday, June 30, 2006, 01:47 PM - Registration
The purpose of the overprint feature on most graphic design programs is to make small black text and detailed black objects look sharper when using offset 4-color printing. Since not all black text is on a white background, it makes sense to overprint it on top of the other colors. There are, however, good and bad ways to use this feature.

See this example:

If this is what you want your finished product to look like, the black will print sharper if the fill is set to overprint. (Make sure your PDF settings preserve overprints)

Black channel turned off, no overprint:

Use the seperations preview to see what the document looks like with the black channel turned off. If it looks like the above image, the text is knocked out of the background and it is not overprinting. This makes registering the black to fill the white space difficult, and is not as dark.

Black channel turned off, with overprint:

It should look like this with the black channel off when it is overprinting correctly. The text does not have to be registered to the other layers and will print darker.

Don't overuse overprints:
-Do not use overprints for fill colors other than c0,m0,y0,k100
-Do not use overprints on large text or large black solids, especially when it is halfway off a background. (see example below)

The 12pt text would look fine overprinting. The larger 24pt text would look noticably bad because you would see the darker black where it is above the background.
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The Microcosmos of Printing (Registering Small Colored Text) [thanks Tony for the name] 
Friday, June 30, 2006, 01:18 PM - Registration
This entry actually came about through an e-mail correspondance with a customer, so I will just present it in that fashion.

Hey Matt, I remember how we talked about it being hard to use rich black for smaller fonts. So Im wondering if there is a difference if I want to use a color build for small text sizes? (lets say that C/100, M/57 Y/0 K/12 you told me about) I'd like to use this blue for some text but the size is about a 12 pt condensed gill sans. What are the issues with printing small colored text sizes? does it basically have to be put on using a single plate, so to only be possible with a pantone color?

If the font is a color instead of black, it must be registered on press, making it more difficult, but still totally possible. For production sake, I would not recommend it for paragraph after paragraph of small text (below 8-12pt.), unless it uses 2 or less process colors predominately. In most cases, it can still be done, but with more care on press. Colored small text printed process will never be quite as sharp, as black or single process color text.

cool, that makes sense. So that leads me to another question. Do you not register all press jobs? I am under the assumption that all jobs done on the press are registered. If a job is unregistered, does it mean you guys just throw the plate on to the press, without worrying about matching each plate exactly, but they are still fairly well aligned? and registered means that you run it through the press and adjust each plateposition till they fit perfect (or close to perfect) during the makeready stage?

We register all jobs to within a tolerance of a few microns. However, over the distance of a press sheet, other factors sometimes fall into play. For instance, as the sheet passes through the press, every printing unit that it passes through squeezes the sheet, causing the sheet to stretch slightly. By the time that the sheet reaches the last printing unit, the cumulative sheet stretch has actually made the sheet slightly longer than it was when it first went into the press. We add staggered packing to the printing cylinders, in an attempt to lessen the problem, but as different thickness of paper are used, the best that can be achieved is a happy medium for all stocks.

While the registration might only be off a fraction of a thousandth of an inch, when we are looking at extremely fine text, this deviation can cause the colored text to look "fuzzy" when closely inspected. If all of the extremely tight registration on the sheet is grouped into one area, the sheet stretch, will not affect the sheet enough that it can bee seen with even a loupe. When the tight registration covers the whole sheet, we must split the difference, and try to make it look the best that it can. Other factors that affect sheet stretch include, integrity of the paper stock being used, amount of ink coverage, even the humidity/temperature in the room. To wrap things up, we take great care to register all print jobs to an extremely tight tolerance, but there are some limitations to the physical manufacturing process. In short, understanding how offset printing works, allows designers to better set-up files to be reproduced more faithfully, and with fewer problems on press. The easier a job is technically, the more the operator can focus on color, and quality control; instead of just trying to make the job work on press.

Wow, what a trip. Printing presses and microcosmos. It just keeps going deeper and deeper down the rabbit hole. Yeah, I keep asking you all these questions so I can understand this better, thanks a million.
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The Low-Down on Laying Down Coatings and Varnishes 
Friday, June 30, 2006, 12:41 PM - Coatings & Finishes
Aqueous coating, is what we usually apply to the front side of any mail piece. There are some advantages and disadvantages to aqueous coating: First, aqueous coating is not an ink, nor a varnish, it is actually an ammonia based clear coat that can add great scuff resistance to postcards, as well as increasing overall sheen and gloss factor. Aqueous coating is available in both a high gloss, and a matte or satin finish. Aqueous coating dries instantly, greatly reducing the necessary dry time, so we can print the back faster, and we can cut/finish the printed material straight off of the press. Aqueous coating is relatively environmentally friendly (unlike UV which is plastic based, extremely environmentally caustic, and can not be recycled after it is applied.) Aqueous coating, does lend difficulty with imprinting, writing, or ink jet addressing for mailing, so usually we only apply it to 1 side of postcards, unless we are certain, they will be labeled before addressing. Another down side is that aqueous coating is applied in a "flood" unit, meaning that we must coat the entire sheet, unless we hand cut a blanket for application, which is both manual, disposable, and relatively expensive. Another advantage of aqueous coating, is that it can be done in-line with the printing, and is therefore relatively easy and cheap.

Varnishes, are actually pigment-less inks, (with special additives for scuff resistance, and sheen). Varnishes come in matte, gloss, and a variety of other finishes, and can be applied with printing plates. This allows us to apply "spot gloss", or other finishes to any part of the sheet that you like. This application would be perfect for the look that you are after. There are some drawbacks. First of all, because the varnish is an ink, there is a limit to the amount of coverage that we can put on the paper in one pass ( too much ink, will not dry, or actually begin to cause "picking" where the finish of the paper actually falls apart from the tack of the ink). Also putting varnishes over wet ink, will reduce the gloss contrast, because the varnish vehicles (non pigment ingredients) will mix with the vehicles of the inks. For best results with spot varnish, we usually do a dry trap (print the color, allow it to dry, put the job back through the press and print the varnish). This can really add to the cost of producing your job, because it takes us 2 passes, creates longer drying times, and must sit for as long as a couple of days before it is dry enough to cut, or do other finishing..

In short, for the best value, if you want quick, easy and high quality, I would go with a flood aqueous. For some custom jobs, this is does not produce the desired effect, however. Spot varnishes can be applied at an additional cost, and longer turn-around times. I would recommend getting a price quote on both methods, and making your decision based upon value vs. appearance of the piece.
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